About the Author: Scott Ulring
Scott Ulring, partner, has over twenty years building brand promise delivery systems that work one customer at a time. Brands include Blockbuster Video, American Express Financial Advisors, Carlson Marketing Group (now EMIA), Carlson Hotels, Carlson Hospitality and Great Clips among others. Scott fell in love with data science as a graduate student at the University of Iowa and went on to extended graduate studies in multivariate methods working as a Senior Analyst at Fingerhut way back when. Scott started as a pioneer in lifetime value and profit scoring and has been on a fantastic ride ever since. Two years ago Scott and his partner decided to productize as a SaaS their consulting and analytic tools. These "knowledge engines" are best practice examples and package years of development, testing and real world knowledge of what works in the areas of segmentation, measurement, drivers and outcomes, marketing attribution and scheduling optimization. Scott lives in Minneapolis MN where there are lots of coffee shops some open as early as 6AM EVERY DAY. It is cold and dark a good bit of the year and that is highly conducive to this kind of work.