Traditionally, a CFO is controller, treasurer and financial forecaster. Increasingly CFO’s are partners in strategy, and are expected to mitigate risk and improve operational integrity and governance cross functionally.
When it comes to top-line demand forecasting and risks, price optimization, testing, marketing ROI most CFO’s will find themselves with significant gaps in our experience.
We can help close these gaps. We can provide a tool-kit to help CFO better manage top-line demand and top-line demand risk in the areas of untapped demand, demand forecasting, share of customer wallet, core operational drivers of customer growth, leading predictive indicators of sales growth by unit, by customer segment.
Our systems provide the CFO with early warning systems of softening demand segment by segment, region by region, unit by unit and can help the CFO map back to root causes.
When it comes to the measures that drive the enterprise, we find that the measures tend to be unique to each enterprise, which means the key measures and how they are performing will NOT typically be found within financial reporting systems.
Our tools help the CFO map back from the critical customer outcomes to identify the cross functional drivers and leading indicators of customer growth. We help the organization build SIMPLE, FOCUSED models of growth of high quality and proven integrity, to transcend fallacies of ceteris paribus (everything else held equal) that never hold in a multi-collinear world.